Beyond Advertising: Creating Value Through All Customer Touchpoints
| Author | : | |
| Rating | : | 4.31 (798 Votes) |
| Asin | : | 1119074223 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2013-10-20 |
| Language | : | English |
DESCRIPTION:
standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy storyDevelop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints. Actionable steps include:Holistically orchestrate and allocate resources across all touchpointsRedefine expectations of success to align for multi-win outcomesProvide every stakeholder at all touchpointsa R.A.V.E.S. Are you and your organization prepared to deal with today
"Great read" according to Vincent A. Hebein. Arrived as expected. A guide to the future of advertising--and more Since 2008, the Wharton School’s Future of Advertising Program has been a major force in the debate about the role of advertising in marketing and in society. In this important and timely book, Founder Professor Jerry Wind and Executive Director Catharine Hays document why and how the future of advertising is beyond advertising to encompass all a. Badly needed guidance for the new age of media and marketing With Badly needed guidance for the new age of media and marketing Kirk Cheyfitz With 400 million people (at last count) using ad blockers and dozens of other ad-avoidance tools in great demand, it's clear that advertising-as-we've-known-it is facing a rebellion. It's also clear from working in the ad business for 16 years that brands and agencies both are floundering and lost. Luckily, "Beyond Advertising" has come along just in t. 00 million people (at last count) using ad blockers and dozens of other ad-avoidance tools in great demand, it's clear that advertising-as-we've-known-it is facing a rebellion. It's also clear from working in the ad business for 16 years that brands and agencies both are floundering and lost. Luckily, "Beyond Advertising" has come along just in t
From the Inside FlapThe fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. Actionable steps include: Holistically orchestrate and allocate resources across all touchpointsRedefine expectations of success to align for multi-win out
WFOA.WHARTON.UPENN.EDU. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of "advertising". YORAM (JERRY) WIND is the Lauder Professor and Professor of Marke