Launch!: The Critical 90 Days from Idea to Market
| Author | : | |
| Rating | : | 4.58 (763 Votes) |
| Asin | : | 1591846064 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2018-02-22 |
| Language | : | English |
DESCRIPTION:
Scott Duffy is the CEO of The Launch Project. His latest venture was acquired by Richard Branson's Virgin Group. He lives in Southern California with his wife and two children.. He began his career working for bestselling author and speaker Tony Robbins and went on to work for big media brands like CBS Sportsline, NBC Internet, and FoxSports
"97 percent of the fuel IS NOT used during launch!" according to P. Srinivasan. Duh! Other than the most basic and unscientific claim that is made at the very start to help create a (needless) analogy, this book is just alright as a motivational book.But to anyone who knows anything about solid rocket fuel, the rocket launch process, or even basic physics and chemistry, you would know that solid boosters, once ignited continue to burn at a constant rate for 60-90 seconds until they are bur. Misleading Title Raghav Himatsingka Frankly I am quite amazed that this book has only positive reviews (although only 33 reviews makes me suspect that they may not all be fair reviews). Ordinary at its best and misleading at its worst, this book is nothing but a bunch of anecdotes from the author's own life. From its title it would appear that the book would deep dive into the 90 days before you launch a product in the market. However, the author. A bit disapointing I met Scott at local event here in OC, he's an excellent speaker/storyteller. The book unfortunately does not go deep into launching a startup, despite it's promise. Book starts with a story what you can open a company in a 1/2 day, for free. later we find out it's not that simple and requires some money. Some good tips here and there, some stuff like PR is missing. Some suggestions so broad you'll need to read
Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins—and true stories of other big names in business—Duffy has collected all of the lessons you need.Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. The same is true when launching a new business. It’s not about building the next Virgin or Google or Facebook. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. It’s about planting a flag. Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies.As Duffy writes, “Today everyone is an entrepreneur. WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook. Ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.Scott Duffy has developed a practical approa
I wish I had had it when I launched.”—MARK VICTOR HANSEN, cocreator of the Chicken Soup for the Soul and the One Minute Millionaire series“Scott inspires you to Launch! and take your life to a whole new level!”—LES BROWN, bestselling author of Live Your Dreams and It’s Not Over Until You Win“No other recent book on start-ups takes a comprehensive view of the business and human elements of entrepreneurship like