The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are
| Author | : | |
| Rating | : | 4.66 (612 Votes) |
| Asin | : | 0316929204 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2014-12-25 |
| Language | : | English |
DESCRIPTION:
Marketers and social observers will find this pointillist view incredibly useful and perhaps a little disturbing. --Harry C. Today, the country's new motto should be 'E pluribus pluriba': 'Out of many, many.'" In addition to explaining the cluster concept, Weiss shows how marketers can put clusters to work to understand consumers better and sell everything from college educations to Dodge Caravans. population to lifestyle clusters in Canada, France, Germany, Great Britain, South Africa, and Spain. Edwards. The overriding truth behind The Clustered World is that, like it or not, "You are like your neighbors." And in case you're wondering what cluster you belong to, Weiss includes the URL for the Claritas Web site (yawylaritas), where you can enter your ZIP code to find out more about you and your neighbors. Weiss also looks beyond the U.S. He writes, "For a nation that's always valued communit
Seductively interesting Marcy L. Thompson I never thought I would find this book as fascinating as it turns out to be. I first saw it on a friend's coffee table, and started paging through it. Then I had to borrow it. The next thing I knew, I was buying a copy for myself. Michael Weiss writes about a demographic analysis technique which explains a strange thing I noticed 20 years ago. I had moved from a a neighborhood full of 20-something recent college graduates in entry-level professional jobs into a tiny little used-to-be-the-butler's-apartment in a very ritzy neighborhood in San Francisco. All of a sudden my junk mai. "Powerful with Global Implications, Needs a Third Transformative Work" according to Robert David STEELE Vivas. Edit of 21 Dec 07 to add links.When Howard Dean used the shorthand expression "guys with confederate flags on their pick-ups" he was actually talking about what some call "NASCAR dads" and Michael Weiss calls the "Shotguns & Pickups" cluster (number 29 in his first book, number Powerful with Global Implications, Needs a Third Transformative Work Robert David STEELE Vivas Edit of 21 Dec 07 to add links.When Howard Dean used the shorthand expression "guys with confederate flags on their pick-ups" he was actually talking about what some call "NASCAR dads" and Michael Weiss calls the "Shotguns & Pickups" cluster (number 29 in his first book, number 43 in this advanced and improved edition).Although others have written about the nine nations of North America (Joel Garreau), various "tribes" across the nation, and demographics in general, Michael Weiss stands head and shoulders above all of them in providing the definitive reference work that is also a. Powerful with Global Implications, Needs a Third Transformative Work Edit of 21 Dec 07 to add links.When Howard Dean used the shorthand expression "guys with confederate flags on their pick-ups" he was actually talking about what some call "NASCAR dads" and Michael Weiss calls the "Shotguns & Pickups" cluster (number 29 in his first book, number Powerful with Global Implications, Needs a Third Transformative Work Robert David STEELE Vivas Edit of 21 Dec 07 to add links.When Howard Dean used the shorthand expression "guys with confederate flags on their pick-ups" he was actually talking about what some call "NASCAR dads" and Michael Weiss calls the "Shotguns & Pickups" cluster (number 29 in his first book, number 43 in this advanced and improved edition).Although others have written about the nine nations of North America (Joel Garreau), various "tribes" across the nation, and demographics in general, Michael Weiss stands head and shoulders above all of them in providing the definitive reference work that is also a. 3 in this advanced and improved edition).Although others have written about the nine nations of North America (Joel Garreau), various "tribes" across the nation, and demographics in general, Michael Weiss stands head and shoulders above all of them in providing the definitive reference work that is also a. in this advanced and improved edition).Although others have written about the nine nations of North America (Joel Garreau), various "tribes" across the nation, and demographics in general, Michael Weiss stands head and shoulders above all of them in providing the definitive reference work that is also a. "No More Mass Communications" according to Jen Singer. With "The Clustered World," Michael J. Weiss has rendered my degree in mass communications obsolete. Weiss does a great job of outlining the dozens and dozens of demographic groups that make up America and other countries today. I found lots of interesting demographic tidbits -- such as the existence of No More Mass Communications Jen Singer With "The Clustered World," Michael J. Weiss has rendered my degree in mass communications obsolete. Weiss does a great job of outlining the dozens and dozens of demographic groups that make up America and other countries today. I found lots of interesting demographic tidbits -- such as the existence of 400,000 gated communities in the U.S. (And here I had thought mine was an anomaly). I wish only to have read the detailed outline of each segment first to make it easier to keep track of them all. Otherwise, Weiss' book brought me back to my days in the college library, contentedl. 00,000 gated communities in the U.S. (And here I had thought mine was an anomaly). I wish only to have read the detailed outline of each segment first to make it easier to keep track of them all. Otherwise, Weiss' book brought me back to my days in the college library, contentedl
Today, the concept of clustering has spread throughout the world, revealing a global village made up of Long Distance Commuters in Japan and Chattering Classes in England who have more in common with Americans of the same cluster than they do with fellow countrymen. Michael Weiss expands on the geodemographics of The Clustering of America with this fascinating look at the sixty-two new lifestyle clusters that define Americans and their parallels in other countries. In The Clustered World, Weiss unveils how businesses and bureaucrats utilize clustering systems to influence our opinions and choices about bowling alleys in Florida, vending machines in Japan, and so forth.