Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)
| Author | : | |
| Rating | : | 4.26 (722 Votes) |
| Asin | : | 0805862927 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2014-12-17 |
| Language | : | English |
DESCRIPTION:
Meyer, University of Michigan, USA. Readers will find a powerful synthesis of detailed empirical data and sophisticated theoretical modeling about how analyses of human eye movements, visual search, selective attention, scene perception, reading, memory, judgment, motivation and decision making may help optimize the design of pictorial and print advertisements, product packages, shelf displays, shopping environments, and other principal aspects of the commercial market place." - David E. "Although vision
It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take.Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. This comprehensive volume aims to further research and theory development in visual marketing. The chapters represent an array o
Research based information. This book is a compilation of research that relates to visual marketing. The field is still fairly new when it comes to scholarly information. This is an excellent book for marketing professionals or students.
Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.Rik Pieters is Professor of Marketing in the Tilburg School of Economics and Management (TISEM) of Tilburg University, the Netherlands. His research concerns attention and memory processes in marketing communication, and the