International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences)
| Author | : | |
| Rating | : | 4.44 (732 Votes) |
| Asin | : | 088415193X |
| Format Type | : | paperback |
| Number of Pages | : | 434 Pages |
| Publish Date | : | 2015-06-04 |
| Language | : | English |
DESCRIPTION:
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces
International Business Case Study (Managing Cultural Differences) Ernest C. Boswarva very useful case studies. Based on actual events and which bring to life the tensions and misunderstandings inherent in cross culture negotiations. These are very useful for class exercises. PS As an instructor I would like to get hold of an instructors handbook but have not at the time of writing this short
About the Author Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.
Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.