The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
| Author | : | |
| Rating | : | 4.76 (607 Votes) |
| Asin | : | 0814433812 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2015-02-06 |
| Language | : | English |
DESCRIPTION:
She is the author of Sun Tzu for Women. BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist.
There are books you read once or twice, and there are the rare few you keep on your desk within reach. Strategy, positioning, planning, leadership--all are pivotal for beating stronger, better-funded adversaries. Learn the lessons of the master here and beat your competition!" -- Mark McNeilly, author of Sun Tzu and the Art of Business "Sheetz-Runkle's book packs a one--two punch. Large companies may deploy overwhelming forces, but small, nimble ones can outsmart, outmaneuver, and outstrategize competitors--The Art of War for Small Business will help you capture crucial sectors and emerge victorious. And now, filled with examples from innovative small busi
The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: Choose the right ground for your battles Prepare without falling prey to paralysis Leverage strengths while overcoming limitations Strike competitors' weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and l
April L. said Not very practical. I read more technical books with very little of the authors thoughts or opinion given. This book is certainly filled with lots of the author's outlook and doesn't strike a cord with me, I see it as too much "fluff" and no solid procedures to follow. I put it down at chapter Not very practical April L. I read more technical books with very little of the authors thoughts or opinion given. This book is certainly filled with lots of the author's outlook and doesn't strike a cord with me, I see it as too much "fluff" and no solid procedures to follow. I put it down at chapter 4.. .. Good book, but could be better A Customer Clear on Sun Tsu's war strategies and how they can be applied in the business field. However, for greater impact should include the original Chinese texts in the quotations. A Reader said Five Stars. Excellent