The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
| Author | : | |
| Rating | : | 4.82 (623 Votes) |
| Asin | : | 0415507421 |
| Format Type | : | paperback |
| Number of Pages | : | 568 Pages |
| Publish Date | : | 2014-08-13 |
| Language | : | English |
DESCRIPTION:
From 2003 to 2011, he served as chair and the first director of the School of Communication at Cleveland State. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political
With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. This package includes a free one-year subscription to an enhanced Interactive eTextbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students. Key features of the interactive e-textbook:• Anytime, anywhere access via VitalSource’s Bookshelf; the most used eTextbook platform in the world• End-of-chapter interactive exercises; multiple-choice exercises to encourage students to test their understanding of the key concepts• Audio chapter introductions from the author • Note taking and sharing functionalities• Clickable definitions for key terms • Hyperlinked further reading with links to key websites selected by the author• A full color version of the text.Available Instructor Resources:• An instructor manual• An image bank drawn from the text• A video playlist with complementary discussion questions• Chapter-by-chapter slides which instructors can adapt and integrate with their te
About the AuthorRichard M. Perloff enjoys teaching undergraduate persuasion, graduate persuasion, and political communication courses at Cleveland State. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. From 2003 to 2011, he served as chair and the first director of the School of Communication at Cleveland State. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. He is a Fellow of the Midwest Association for Public Opinion Research, writes fea
Great book on the basics of persuasion. This book is easy to read and understand. The concepts are backed up with studies and real-world examples, not too much speculation and theorizing. There is so much thought-provoking material, it really stands out for a textbook. In fact, this is one of the best textbooks I have ever seen.Want to persuade people in everyday life? This isn't a bad place to start learning about it. You'll get an overview of dozens and dozens of ways to become more persuasive, why they work, . "A Wonderful Textbook" according to A Customer. I teach a course in social influence at a local university, and this is the textbook that I like to use. Some of my students think it is overly dense, but a textbook isn't supposed to read like a novel. It has a great range of information, and is written from a communications, rather than a psychological, perspective. I find it highly readable and accurate, and love the section on propaganda. I hope a second edition will be available soon.. One of my favorite college textbooks! By far, one of my favorite college textbooks that I have ever had the pleasure of reading. The examples in the book were engaging and interesting, and each chapter created further interest. A great read, and I'm glad I got to be exposed to it.