Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, Plus MyMarketingLab with Pearson eText -- Access Card Package (7th Edition)
| Author | : | |
| Rating | : | 4.46 (646 Votes) |
| Asin | : | 013397314X |
| Format Type | : | paperback |
| Number of Pages | : | 480 Pages |
| Publish Date | : | 2015-04-12 |
| Language | : | English |
DESCRIPTION:
Baack and his son Daniel W. Baack has authored Organizational Behavior (Dame), International Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, with co-author Kenneth D. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular pr
from the University of Nebraska in 1987. Kenneth E. Baack and his son Daniel W. Clow). His primary area of study was Organization and Management Theory.Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He also published three popular press books in the area of romance/self help. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Dr. Baack has authored Organizational Behavior (Dame), International Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, with co-author Kenneth D. . Clow and Baack also wrote the Concise Encyclopedia of Advertising (Haworth). Clow), and Marketing Management and Cases in Marketing Management (SAGE, also with Kenneth D. C
Also available with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. If you would like to purchase both the physical text and MasteringA&P search for ISBN-10: 0133973115/ISBN-13: 9780133973112. As marketing has evolved to include more stealth approaches, so has the text. A Modern Guide to Integrated Marketing Communications"Integrated Advertising, Promotion, and Marketing Communications" speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study
Five Stars Amazon Customer Worked for my needs